2022-07-212022-07-212022-07-212021-11-01http://localhost:8080/handle/prefix/3521In 1954, Raymond Albert Kroc, exclusive distributor of a milkshakes called Multimixer, I learned that two brothers, Dick and Mac McDonald, operate a restaurant in California, USA. This restaurant had eight of the machines milkshake running at the same time, a remarkable fact. on a visit to restaurant, Ray Kroc was amazed at the number of customers and the speed of the attendance. He then proposed opening more restaurants for the McDonald's brothers, for the which he could sell his milkshake machines. Ray Kroc became the first franchisee of the company in 1955 and, in 1961, he became the owner of the company, buying it from the McDonald's brothers for $2.7 million.Acesso AbertoEstratégia em marketingMarketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa