2019-10-082019-10-082019-10-082017-06-30http://localhost:8080/handle/prefix/403This article aims to reflect on the market for beef cattle, the implications for quality production and the need for care from pasture to sale. The beef cattle market in Brazil has been very promising, since the country has large areas that facilitate the formation of pastures, however, it is necessary to take into account the need to develop strategies, such as pickets, to occupy few and avoid deforestation, a condition observed by buyers of meat, mainly from other countries. It is also important to pay attention to the management conditions and to consider animal welfare, since it avoids stress and increases production, as research shows. The gains in this business are significant, it is a profitable business and requires organization and compliance with laws. Order to ensure the quality of the product. The search for new knowledge in the area is essential to improve the work and to seek new buyers.Acesso AbertoAdministraçãoAgroindústriaMercadoManejoCustoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa