2019-10-022019-10-022019-10-022017-06-30http://localhost:8080/handle/prefix/352The present work is based on the marketing diagnosis of a butter cookies company, located in the city of Andradas - Minas Gerais, where we will check the current situation and make a strategic planning so that the brand is very well recognized in this market, since besides broad, has a large number of competitors, especially in the region where it operates that is well known for the products of great quality.Acesso AbertoAdministraçãoGestão de marketingPanejamento mercadológicoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa