2019-10-232019-10-232019-10-232018-06-30http://localhost:8080/handle/prefix/551This work will refer to the company O Boticário, where we will take an approach on the company's marketing, covering the disciplines of Services and Retail Marketing, Marketing Composite Management, Brand and Positioning Management, Consumer Behavior and Scenario Analysis. and Marketing Planning.Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa