2021-09-142021-09-142021-09-142021-03-30http://localhost:8080/handle/prefix/2276The objective of this paper is to present the obstacles that the Brazilian economy projected in the short term imposes on the consumer market and also on companies, demonstrating the vulnerability of the exposure that Brazilian companies find themselves, no matter how large, see the example shown by the Ambev brewer . Demonstrating its increase in noticeable profit due to tax factors and its fragility on the market and on-trade sales style - consumption outside the place of purchase.Acesso AbertoCiências Contábeis - AdministraçãoGestão orçamentáriaGestão estratégica: tributosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa