2022-07-142022-07-142022-07-142021-09-01http://localhost:8080/handle/prefix/3271This project aims to portray the relationship between brands and their consumers, aiming to address the expectations generated, the importance of research to know your audience and the main factors that influence the creation of a link between both It is undeniable that the relationship between brand and consumer is an essential factor for the success and survival of companies, through their products and services, so it is extremely important to know and understand customers.Acesso AbertoGestão de marcasMarketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa