2022-07-072022-04-022022-07-072022-07-07http://localhost:8080/handle/prefix/2931Coca-Cola Brasil's management policy, which guarantees the excellence of its products, is based on seven principles. These are: customer focus, leadership, people engagement, process approach, decision making, continuous improvement and relationship management.Acesso AbertoRefrigeranteBebidaCNPQ::CIENCIAS SOCIAIS APLICADASA marca e o consumidor: Coca-ColaRelatório de Pesquisa