2022-10-112022-10-112022-10-112019-06-01http://localhost:8080/handle/prefix/4032The integrated project aims to integrate all the content that has been obtained during classes, either through educators or material, and extract content from marketing and its derivatives of the company, analyze, contextualize, thus reaching the objective Final. The selection process was a joint decision, the members gave several other examples of companies, the objective was to choose a large company, which somehow has revolutionized the market in which it operates, making its competitors change as well, becoming a benchmark in the market.Acesso AbertoMARKETINGCONSUMIDORCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa