2020-12-112020-12-112020-12-112020-06-30http://localhost:8080/handle/prefix/1469Currently, marketing has been gaining evidence in the market scenario, where its main objective is to sell a product or, a brand, when done effectively provides fantastic results, marketing can be digital, through brochures, banners, radio advertisements, cars sound, etc., because this way it will have a wider scope, reaching different audiences, but for all this to work and it is necessary to understand the concepts of the 4p of marketing, product, price, square, promotion, where they work as a gear, which needs to work jointly and so the percentage of success will be higher.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa