2019-09-132019-09-132019-09-132017-06-30http://localhost:8080/handle/prefix/260Analyze and describe all internal and external environment from which the chosen company (Micro and Macro environment) is inserted in relation to economic environments, their strengths and weaknesses, competitions among other topics that will be addressed in context.Acesso AbertoAdministraçãoGestão de marketingPanejamento mercadológicoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASElaboração de um Diagnóstico de MarketingHEINEKEN BRASILRelatório de Pesquisa