2019-08-072019-06-302019-08-072019-06-01http://localhost:8080/handle/prefix/134To bring more flavor to São João da Boa Vista, our idea of enterprise is the “Reobote Ice Cream” which will be located at Carolina Malheiros Street No. 464-Vila Conrado, bringing several new features. The Strategic Management unit will walk side by side with our ideas, thus assisting in the strategic planning for the business progress. The Entrepreneurial Management unit is totally necessary, since it involves directly, financial plan, marketing plan, organizational plan, and also detailing the entrepreneur's direct plan.Acesso AbertoGestão financeiraGestão estratégicaGestão empreendedoraCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa