2022-07-152022-06-022022-07-152022-07-15http://localhost:8080/handle/prefix/3289This integrated project will address the 4 Psque Segundo Amaral (2000), would be the product, price, place and promotion as an integrated part of marketing, the 4 Ps was created by the American professor and author Jerome MCCarthy (1978), who taught Marketing at the university Michigan State and authored the book Marketing Basics – An Overview.Acesso AbertoFast foodVendasCNPQ::CIENCIAS SOCIAIS APLICADASOs quatro ''P'' do Marketing: MC DonaldsRelatório de Pesquisa