2019-11-042019-11-042019-11-042019-06-30http://localhost:8080/handle/prefix/646In the current scenario of the country, according to Sebrae, one in four companies close in less than two years of startup. This can be due to problems such as lack of knowledge of internal processes, or lack of knowledge of the market in which it operates, or even the difficulty of generating customers who are at the same time profitable, demanding and loyal to the business style.Acesso AbertoAdministraçãoComportamento Humano nas OrganizaçõesComunicação e ExpressãoDesenvolvimento sustentávelÉticaSociedadeCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa