2022-07-252022-07-252022-07-252022-06-01http://localhost:8080/handle/prefix/3599So that a company can develop its activities and reach its objectives, it is necessary to carry out several stages and levels of planning, from from the simplest to the most complex. In this way, relevant topics can be defined for the life of the company, how to reduce costs, how to expand the production, how to become more competitive, how to take the message to the consumer. However, there is another point as important as elaborating this thought. strategic, this planning. It's about communication. It's not worth it to settle down all the correct steps of a planning process, to elaborate in the best way the strategies of an organization if one is not also careful with the way in which will establish communication.Acesso AbertoComportamento humanoComunicação organizacionalCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa