2022-07-142022-06-022022-07-142022-07-14http://localhost:8080/handle/prefix/3241This Integrated Project aims to address the AMAZON company, presenting and analyzing the four “P”s of Marketing (also called “marketing mix” or “marketing mix”), so that in a practical way you can obtain a better understanding of the elements that compose it. Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Place, Price, Product and Promotion.Acesso AbertoCosméticosFidelização: clienteCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa