2022-07-142022-07-142022-07-142021-09-01http://localhost:8080/handle/prefix/3273In the presentation of this project the objective is to analyze the positioning of the brand of the company Carmela and the perception of its consumers. The brand management process – or branding – involves a series of activities that start from the conception of the brand itself and permeate everyday marketing actions. The objective is to position your brand in the consumer's mind, indicating clearly its differentials and attracting the ideal public, the one that will be most satisfied with your products or services.Acesso AbertoGestão de marcasMarketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa