2019-09-132019-09-132019-09-132017-06-30http://localhost:8080/handle/prefix/267The respective project intends to present the relevance of marketing structuring and strategic elaboration of its aspects as a tool for the survival of the company in the market, as well as its innovation and restructuring, seeking to accompany the rapid advance of changes brought about by contemporaneity, in addition to positioning the exact way the company emphasizes how strategic and well-executed marketing can ensure the organization's existence.Acesso AbertoMarketingGestão de marketingPanejamento mercadológicoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa