2022-07-062022-04-022022-07-062022-07-06http://localhost:8080/handle/prefix/2898In the course of this work, we will carry out research, analysis and studies on the company Starbucks, chosen for the project as a reference objective for the study of the brand and the consumer, analyzing the positioning of the brand, and the perception by consumers.Acesso AbertoSTARBUCKSFranquiaCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa