2022-07-192022-07-192022-07-192021-11-01http://localhost:8080/handle/prefix/3412We are in a world that evolves rapidly and with great intensity, and that has great influence on business, observing the scenario, it is possible to perceive that more and more companies analyze strategies and set up a plan marketing. This is important to be aware of what is happening and know what attitudes the company should take, both to start and to maintain them during operation, because we are always in constant evolution. With these analyzes it is possible to verify possible threats and opportunities, being able to exploit them in favor of the company, the threats it has in the market can be fought with the opportunities to have a differential through innovation and with that there is the possibility of reaching more customers.Acesso AbertoMARKETINGEstratégia em marketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa