2022-07-142022-07-142022-07-142021-09-01http://localhost:8080/handle/prefix/3269With the intention of deepening the studies related to the themes of Brand Management and Positioning / Consumer Behavior, this project aims to analyze the brand positioning of a real company (MON CHÉRI CREPERIA ANDRADAS) and the perception of its consumers.Acesso AbertoGestão da marcaMarketingCNPQ::CIENCIAS SOCIAIS APLICADASA MARCA E O CONSUMIDOR: MON CHÉRI CREPERIA ANDRADASA MARCA E O CONSUMIDOR: MON CHÉRI CREPERIA ANDRADASRelatório de Pesquisa