2022-01-052022-01-052022-01-052021-06-30http://localhost:8080/handle/prefix/2458The objective of this work is to demonstrate and analyze the administration of the production and sale of a fruit from the northern region, which is part of the food and culture of the local people, the açaí. It was introduced on the national market in the 1980s and 1990s, when its nutritional value and the variety of products produced from the fruit were noticed.Acesso AbertoGestão de Recursos HumanosGestão empreendedoraAdministração estratégicaCNPQ::CIENCIAS SOCIAIS APLICADASBrainstorning EmpresarialAmazaíRelatório de Pesquisa