2020-12-112020-12-112020-12-112020-06-30http://localhost:8080/handle/prefix/1465The reason for choosing this company (Banco do Brasil) for this PI project, was because it was easy to find information about it, having many references and sources. One of the group members is a company employee. He has tradition in the field in which he operates, being one of the main protagonists of the national economic system. In addition, he operates in many other sectors besides his main activity. Therefore, the decision to speak about this company was based on these reasons. At the present time, the company has a solid financial base, that is, it is practically stable in terms of its position in the market, even with the current crisis in the global health system.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa