2022-07-152022-06-022022-07-152022-07-15http://localhost:8080/handle/prefix/3283The present work aims to understand the evolution of the concept of the four “P”s of Marketing that permeates consumer relations with the current, more conscious, increasingly demanding consumer regarding the quality of the products they consume, and the presentation of possible competitive strategies that companies can use to achieve a favorable positioning in the market, becoming competitive and profitable while maintaining its essence.Acesso AbertoCosméticosvendasCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa