2019-09-132019-09-132019-09-132017-06-30http://localhost:8080/handle/prefix/261The present work called interdisciplinary project (IP) aims to make a diagnosis of the chosen company, analyze the scenarios and make a marketing planning, analyze the macro environment, economic environment, demographic.Acesso AbertoMarketingGestão de marketingPanejamento mercadológicoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa