2022-12-132022-11-012022-12-132022-12-13http://localhost:8080/handle/prefix/4581Maintaining a profitable business does not only imply the acquisition of new technologies, but also in sustaining a differentiated positioning in the market through professionals who work in the company, as stated by Malschitzky (2002 p. 33). In this way, Nova Auto Peças seeks in its process of selection and retention of talents show their organizational culture to candidates and keep these professionals motivated and engaged in their positions through benefits and training.Acesso AbertoAVALIAÇÃO DE DESEMPENHOLIDERANÇA E COACHINGCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORelatório de Pesquisa