2022-07-062022-04-022022-07-062022-07-06http://localhost:8080/handle/prefix/2895The project was developed with the objective of expanding our knowledge about Consumer Behavior and Brand Management and Positioning, through the analysis and perception of its consumers of the company O Boticário Franchising LTDA.Acesso AbertoFranquiasFranchisingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa