2022-12-142022-11-012022-12-142022-12-14http://localhost:8080/handle/prefix/4598The following article aims to demonstrate the importance of testing products and services, before starting an enterprise. The topic will address the methodology called MVP, Also known as “Minimum Viable Product”. The text will address concepts and methodologies that are used to present new products to those who are starting in the low-income market, with an emphasis on economics. In addition to presenting cases of great success outside the country, also highlights a case study of a company of São João da Boa Vista, which started a little while ago, at the height of the pandemic and how it is doing currently.Acesso AbertoMvpEmpreendedorismoInovaçãoStartupsCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORelatório de Pesquisa