2022-07-142022-06-022022-07-142022-07-14http://localhost:8080/handle/prefix/3218The project was developed with the aim of expanding our knowledge about Marketing Composite Management and Scenario Analysis and Marketing Planning, through the analysis of the four “P”s of Marketing, that is, the distribution channels (Praça or Points of Sale), Price, Product and Promotion with information from the company Alpargatas S.A.Acesso AbertoAnálise de CenáriosProdutosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa