2019-10-172019-10-172019-10-172017-11-30http://localhost:8080/handle/prefix/492In this module we will be presenting pertinent data to Bombril S / A, a leading company in the Brazilian hygiene and cleaning market for over 69 years. Decision making when choosing the company was how she became an icon when buying the steel sponge (chief product). The team's goal is to delve into the company's marketing issues.Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa