2022-07-072022-04-022022-07-072022-07-07http://localhost:8080/handle/prefix/2930With the knowledge acquired in the studied content, we will approach in a simple and objective way, the aspects related to the management of the companies' brand, as well as the perception by the customers. We will take as a basis a real company, as suggested in the scope of this work, we will also address the current situation of companies, what efforts to be undertaken by them, to maintain their clientele in the face of the advent of the internet, real-time information, the growing and dynamic competition, and the new consumption patterns.Acesso AbertosupermercadosupermercadistaCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa