2020-08-182020-08-182020-08-182020-04-30http://localhost:8080/handle/prefix/1116In this integrated project we will analyze one of the biggest companies of today, its brand and the relationship with its consumers, Coca Cola. One of the main factors that led the group to choose this company was the elaboration of great Marketing campaigns that it carries out, because it is always seeking to listen to its consumers and to interact with them, in addition to always carrying out social actions and sponsorships around the world.Acesso AbertoAdministraçãoGestão de marca: posicionamentoConsumidor: comportamentoMarketing: gestãoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa