2020-12-112020-12-112020-12-112020-06-30http://localhost:8080/handle/prefix/1462This project will aim to discuss and demonstrate marketing strategies used by the company Havaianas, of the Alpargatas group. Havaianas is the most well-known brand of rubber sandals in Brazil and in the world, and is currently marketed by more than 160 countries.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa