2019-10-172019-10-172019-10-172017-11-30http://localhost:8080/handle/prefix/496This work was developed with the general objective of identifying the marketing activities carried out by a clothing company in Rio de Janeiro - RJ, in the second semester of 2017. We tried to diagnose the validity of these activities, the various ways that it It works, through marketing, to stand out in the market and conquer its target audience and its work mechanisms.Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa