2019-10-242019-10-242019-10-242018-06-30http://localhost:8080/handle/prefix/557There are now many companies that do not give proper value to marketing, or are unaware of how it should be planned and executed. For this reason, this project aims to show us students in the 5th management module that marketing is a valuable and extremely important tool that when used and analyzed correctly ensures the success of your business. In addition, the Integrated project aims to teach us how to make a marketing diagnosis, where analysis will be done that will be paramount to understand how business managers and marketers must act to create smart and effective strategies.Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa