2023-04-102023-04-102023-04-102022-11-30http://localhost:8080/handle/prefix/5102This work presents how the company Ambev remains firmly in the market economically and how it developed as a whole as a company. We will show what was its business and economic strategy to remain firm in the market during a moment of turbulence in the country's economy, managing to replace its packaging, initially from cans to glass, lowering its cost by up to 25% in the consumer market and establishing itself as one of the largest companies in the field in the national market.Acesso AbertoCiências ContábeisAdministração: fundamentosEconomia: fundamentosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa