2020-08-182020-08-182020-08-182020-04-30http://localhost:8080/handle/prefix/1118Yakult is a Japanese multinational that is present in the daily lives of Brazilians, the brand is associated with health benefits supported by science. The company has a portfolio of products that promises to benefit the consumer at various times and at all ages, its brand is known worldwide, even though it is very strong in its area, it has been adapting to the market to satisfy the needs of the population, investing in advertising and propaganda and also in influencers.Acesso AbertoAdministraçãoGestão de marca: posicionamentoConsumidor: comportamentoMarketing: gestãoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa