2022-07-072022-04-022022-07-072022-07-07http://localhost:8080/handle/prefix/2942We aim in this article to bring the brand management and positioning of the company O Boticário, and the consumer's vision and behavior about the company. O Boticário's strategy consists of the development of quality products, well-targeted marketing actions and a business philosophy focused on valuing nature and human beings.Acesso AbertoPerfumesCosméticosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa