2022-01-242022-01-242022-01-242021-03-30http://localhost:8080/handle/prefix/2559Casas Bahia has been present in the Brazilian market since the 50's and has been growing more and more, focusing mainly on lower-income Brazilians, but not forgetting also the A and B classes who are attracted by the wide variety of products. It uses as a strategy the expansion of the largest possible number of stores in the national territory, being present in eight states.Acesso AbertoAdministraçãoGestão: cadeia de valorDesenvolvimento: produtosGestão estratégica: custosCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa