2021-02-032021-02-032021-02-032019-06-30http://localhost:8080/handle/prefix/1556The objective of this Integrated Project is to perform a situational analysis of a company and the market to which it belongs, examining its marketing plan with regard to its products / services, social responsibility, communication and relationship with its consumers and finally , analysis of your micro and macro environment.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingConsumidor: comportamentoGestão de marketing : posicionamentoMarketing : serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa