2020-12-112020-12-112020-12-112020-06-30http://localhost:8080/handle/prefix/1463This Integrated Project aims to present and analyze the four Marketing “PIs” (also called “marketing mix” or “marketing mix”), so that in a practical way a better understanding of the elements that compose it . Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Square, Price, Product and Promotion.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa