2022-01-192022-01-192022-01-192021-06-30http://localhost:8080/handle/prefix/2531We chose Grupo Riachuelo, for being the biggest fashion company in Brazil, innovative, solid and with impressive numbers, with marketing concepts that meet the disciplines proposed this semester, all of them deepened in the study of the company, its market share and the marketing used by the company to achieve the objectives, the data presented brought everyone the curiosity to develop the project and visualize in a didactic way what we are learning in the classroom and what exists today in a real world.Acesso AbertoAdministraçãoGestão: marketingAnálise: cenáriosPlanejamento mercadológicoMarketing - gestão do compostoConsumidor: comportamentoGestão - marca - posicionamentoMarketing: serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa