2020-12-112020-12-112020-12-112020-06-30http://localhost:8080/handle/prefix/1470It aims to present the Apple company, its history, vision, mission, customer profile, strategic and restricted view, its performance in the world market and its principles and values. This research aims to audit the information of the company Apple internally and externally, collecting the information in several aspects that contribute to the success or failure of this company.Acesso AbertoAdministraçãoAnálise de cenários : planejamento mercadológicoGestão: composto de marketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa