2022-09-282022-05-012022-09-282022-09-28http://localhost:8080/handle/prefix/3777The present work aims to address the importance of strategic management for the development and competitiveness of the company Uppvie. In this way, a study on the SWOT analysis will be developed, identifying its strengths, weaknesses, threats and opportunities.Acesso AbertoBALANCED SCOREDMATRIZ SWOTCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAORelatório de Pesquisa