2021-03-192021-03-192021-03-192020-06-30http://localhost:8080/handle/prefix/1733Modern organizations have an essential characteristic for success, which is the continuous process of improving all their activities, where the use of good communication is essential. This, when it occurs internally, makes it possible for all organizational levels to have a better interaction in reaching the goals and objectives, promoting the development of the knowledge of each employee in a flexible way, enriching the company's intellectual capital, motivating the team workforce and the commitment to obtaining results, allowing for better adaptation to market changes. It is not enough to have a highly motivated team of great talents.Acesso AbertoMarketingComportamento humano: organizaçõesComunicação : expressãoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa