2020-08-262020-08-262020-08-262020-04-30http://localhost:8080/handle/prefix/1209When observing the changes that have been occurring in society in the last decades, in relation to the environment and with the sustainable use of natural resources, they have reflected in the elaboration of environmental laws that are increasingly restrictive to the emission of pollutants, disposal of solid residues and noise emissions and the exploitation of natural resources. In addition, with a market in a growing process of ecological awareness, in which mechanisms such as green seals and standards, become valid as desirable attributes, both for the acceptance and purchase of products and services, and for the construction of an environmentally positive image together the society.Acesso AbertoMarketing - Gestão FinanceiraMeio ambiente: negóciosResponsabilidade empresarialSociedade contemporânea: relações de trabalhoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa