2022-07-152022-07-152022-07-152021-09-01http://localhost:8080/handle/prefix/3297We live in an increasingly technological and increasingly social world, where People look for brands and products that satisfy their needs. each brand if positions according to the target audience, geographic region, social class, among many other features. The main objective of a brand positioning is to make remember in people's minds.Acesso AbertoGestão de marcasMarketingCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa