2019-10-172019-10-172019-10-172017-11-30http://localhost:8080/handle/prefix/490The company chosen for this project was Alderigi Viagens e Turismo LTDA, located in the city of Vargem Grande do Sul, interior of São Paulo. It was founded in 1995 by Roberto Carlos Carvalho Borges and Arnaldo Borges. We opted for this company because there is currently no marketing planning, so we will be able to show the importance of the area for its development and suggest ways for the company to develop.Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa