2020-01-212020-01-212020-01-212019-11-30http://localhost:8080/handle/prefix/844The 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.Acesso AbertoMarketingAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa