2022-10-112022-10-112022-10-112019-06-01http://localhost:8080/handle/prefix/4035The interdisciplinary project has as main objective to carry out the diagnosis of the Marketing Scenario of a company. For the development of this project, we chose the Itaú bank because it is one of the biggest brands in our country, so we will analyze the current marketing scenario of this organization and the market in which it operates.Acesso AbertoMARKETINGCONSUMIDORCNPQ::CIENCIAS SOCIAIS APLICADASELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: ITAÚ UNIBANCO S.AELABORAÇÃO DE DIAGNÓSTICO DE MARKETING: ITAÚ UNIBANCO S.ARelatório de Pesquisa