2019-10-222019-10-222019-10-222018-06-30http://localhost:8080/handle/prefix/546The company chosen by the group to present the interdisciplinary project is Samsung Eletrônica Amazônia LTDA. The decision factor that influenced the process of choosing the company is the steady growth in the world market, the variety in the segments and the range of its products.Acesso AbertoAdministraçãoAnálise de Cenários: planejamento mercadológicoMarketing: gestão do compostoComportamento do consumidorGestão de Marcas: posicionamentoMarketing de serviços e varejoCNPQ::CIENCIAS SOCIAIS APLICADASRelatório de Pesquisa